program is to simply thank the person that referred
business to you.
When you thank people for giving referrals, they are
twice as likely to refer you again when the opportunity
arises.
As important as it is to thank people for giving you
referrals on an individual basis, there's one thing you
can do that is much more powerful and will result in 10
times more referrals - - and that is, thank people by
recognizing them in public.
___________________________________________________
The Most Powerful Human Motivational Force On Earth
____________________________________________________
There's nothing more motivating and inspiring to a
person than to shower them with recognition. As children
we crave recognition and approval.
It's no different when we grow up and become adults.
We still crave recognition.
Recognition is more motivating than money, prizes or
anything material that you can give to a person.
Just ask any sales manager and they will tell you
unequivocally that showering sales superstars with
praise and recognition results in higher sales when
compared to giving away vacations and money.
_________________________________________________
How to Recognize People for Giving You Referrals
_________________________________________________
A few years ago I was invited to a client appreciation
event of a company with whom I did business. It was a
lot of fun.
It was held in a large private party room at a local
ballpark. About a half hour into the event, the host
stands up and call the room to attention.
He thanked everyone for coming and for choosing to do
business with his company.
Then he proceeded to tell everyone that this next part
of the program was the most important part of the
entire event.
He called up the first person and thanked them in front
of everyone for being their top referrer for the past
year.
The host presented the referrer with a beautiful plaque
recognizing that person as the company's top referrer.
Everyone clapped and cheered and the client beamed from
ear to ear.
The host then called up the next person and one by one,
the top referrers of the company were showered with
recognition and praise.
It's no wonder this company was experiencing double and
triple growth every year.
They understood the value of recognition. When you
recognize someone for giving you referrals, you
reinforce that behavior.
People always become better at what they are recognized
and given praise for doing. It's no different in the
world of referral marketing.
_________________________________________________
A Powerful Side Benefit of Referral Recognition
_________________________________________________
A powerful side benefit of recognizing someone publicly
for giving you referrals is that it sends a message to
everyone else that referrals are very important to your
business.
And when they see others being recognized for their
referral activities, they will be motivated to refer
your business as well so that they can receive the
same recognition and praise.
You don't have to throw a big expensive party to
recognize people publicly for giving you referrals.
In fact, there is a much simpler, faster and more cost
effective method of giving recognition.
All you have to do is create "referral recognition
cards" and send them out to everyone in your network
database.
______________________________________
What Is a Referral Recognition Card?
______________________________________
A referral recognition card shows a photo of you and
the referrer and gives them praise for sending you
referrals.
The referral recognition card always includes a little
bit of information about what that person does
professionally, a photo of their business card, and a
brief endorsement for their business.
Here's a great example of a referral recognition card.
(click the picture for a larger view)
Not only do referral recognition cards serve as a way
to give praise to the referrer, it's also a free
endorsed advertisement for that person that drives
prospects to their product or service.
Now, not only have you showered that person with praise
and recognition, but you've also referred that person
to YOUR network of friends and business associates.
How do you think the referrer will feel about you and
your business after you've recognized them and sent
referrals to their business?
Do you think you'll get more referrals from that
person?
It's been my experience that after sending a referral
recognition card to your network for someone, that
person will immediately double and triple the amount of
referrals they send you.
_______________________________________________________
How Often Should You Send Referral Recognition Cards?
_______________________________________________________
I suggest sending a referral recognition card every 2 -
3 months to your network.
If you're already sending cards once a month to your
network, at the beginning of every month, just send
your referral recognition card in the third week of the
month.
And the person who you're highlighting in the referral
recognition card doesn't have to be a big referrer.
If they've even sent you one referral you should
consider highlighting them in a referral recognition
card.
Of course, sending referral recognition cards doesn't
replace holding a special live appreciation event, but
it's a very powerful way to give recognition and praise
on a consistent basis with very little effort.
_______________________________________________
Send Your Referral Recognition Cards with the
Push of a Button
_______________________________________________
With SendOutCards you can send your referral
recognition cards with the quick push of a button.
It doesn't matter if you're sending a card to 10 people
or 10,000 people.
One push of a button will do it!
____________________________
What Is Holding You Back?
____________________________
What is holding you back from investing in Send
Out Cards?
If it's the cost, then you need to think about
how much money you're LOSING right now, by
not building relationships of trust with people
using this simple system.
I can guarantee you...
...what you'll gain in referrals will massively
outweigh what you'll invest for a license to
use the SendOutCards.com system.
If you'd like, you can give me a call right now
and I can walk you through this system.
My number is 559-862-1221.
Or just email me and I will send you a link to
a 7 minute Video that will explain everything!
Isn't it time you made the move and invested
in SendOutCards?
If you want to send a card and have me pay for it, just go to this website
Thanks for taking the time to read my newsletter.
Have a successful day!
John
______________________
John Riding
Call me at 559-862-1221
or email me at renegademarketers@comcast.net
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