Just a note about branding. This is my quick 2 cents worth...not a long dissertation on Branding.Some call it "ego" some call it "arrogance"... I Simply call it Branding.
People want to work with someone who is an expert in their field. So how do you become an expert in your field. You already are!!!. Whatever product or service you sell...You probably know more about it than your clients. Just look for ways to "inject yourself into your promotions. Start by thinking outside of your comfort zone. I have a friend name David Frey. You probably have heard of him... He is a Marketing Genius. (Dave if you are reading this don't get a fat head) But Dave really truly knows how to brand himself. He IS an internet "Guru" He has written many books, newsletters, ezines and done countless marketing videos and seminars. He is probably best known for the Book he wrote called "The Small Business Marketing Bible". If you look at any of Dave's stuff...His face is plastered all over everything. It gives people the feeling that they know him and that he is well know figure that they can trust.
For those just starting out...start small. Get a good "Star Shot" of yourself. Next flier or promotion...add your picture with your title. If you are in sales for XYZ company then give yourself a different title. Don't just say "I'm in sales". Puff out your chest...Be proud of what you do and say... "I'm a widget specialist for XYZ company specializing in new client acquisition and training". Position yourself as an expert in that field. Remember...compared to what your clients know about what you do...YOU ARE THE EXPERT ...and they are looking to you for help and advice. It's mostly perception. If you look, act and talk like the expert ... you will get treated like the expert. Don't be pompous and arrogant just tell them what you know and close the deal.
Never give up, Never Surrender.
God Bless,
JRsuperstar
