How to Get 9 New Referrals In 5 Days!

If you would like to get 9 new referrals in the next 5 days, you'll want to read this entire edition of the Referral Marketing Newsletter.

Not long ago I was speaking with a friend of mine who mentioned to me that he was able to get nine new referrals in only five days.

When he revealed to me how he had done it, I was shocked at how simple this referral tactic was, but I could see how so many people would never do it or even think of doing it.

It worked so well for him that he gave this simple referral tactic a name.

It's called the....

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..."Rolodex Referral System"
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Here's how it works...

You probably have a rolodex full of business contacts that you've made in the past.

That rolodex is a gold mine!

Unfortunately, most business people add names to their rolodex, but never do anything more with those people.

They usually just sit there, collect dust and go cold.

So it's time to dust off those names, warm them up, and start getting referrals.

Here's where you start...

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STEP 1 - Categorize Your Contacts
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Go through your rolodex, name by name, and categorize each contact by how "warm" they are - - or in other words, how close a relationship you currently have with them.

Use the "A", "B", "C" method.

A's = Great relationship. You communicate pretty often and have no problem asking them for a favor.

B's = Good relationship. You haven't talked in awhile and probably need a few "touches" to warm up your relationship.

C's = No real relationship. These are people that you might have met once or just know through association that you don't ever talk to.

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STEP 2 - Ask Your "A" List For a Referral ____________________________________________


Take your "A" list and write out a card to each person on that list. Let them know how much you appreciate them and if it would be okay if you asked a favor of them. Let them know that you're trying to expand your business right now and that you need their help.

Then simply ask them if they know someone who they work with or who they are friends with that might be a good prospect for you, that they would be willing to refer to you.

Make sure you tell them what specifically a good prospect might look like for you.

You'll be amazed at the response that you'll get from this small exercise.

Here's an example of the front of a simple referral card like the one I just talked about...

http://www.TheReferralNewsletter.com/a/favor.jpg

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STEP 3 - Warm Up Your "B" List
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Since you haven't talked to your "B" list in a while, it might be about time that you gave them a shout to warm up your relationship.

An easy way to do this is to send them a simple card letting them know that you were thinking about them and that you were just "checking in."

You might say something like...

"Hey Tom, I was thumbing through my rolodex the
other day and your name popped out at me. I
realized that I haven't talked to you in awhile.
I'm doing pretty good, but I'm really trying to
expand my business. How are things going for you?
If I can do anything for you, please let me know."

Other ideas might be to ask them to lunch or give them a call after you send them a card. In this way, you're converting your "B" contacts into "A" contacts.

Here's a card that that does a great job asking your friends to lunch...

http://www.TheReferralNewsletter.com/a/lets-do-lunch.jpg

(copy and paste the link into your browser)

When you turn your "B" contact into an "A" contact, you've then EARNED the right to ask them for a referral.

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STEP 4 - Reintroduce Yourself to Your "C" List _________________________________________________


By now, the people on your "C" list barely know you. so you'll want to reintroduce yourself to them.

One way to do this is to put them on a "Stay In Touch"
monthly greeting card campaign.

To do this, you'll first want to send a simple card reintroducing yourself to your "C" list. Then continue to send them personal cards each month for the next six to eight months.

During this time you might want to pick up the phone and have a friendly chat with your "C" list people (by now, they will have moved up to your "B" list.)

After receiving your cards, your "C" list contacts will know who you are and will appreciate your kind gestures.

When the time is right, you'll want to send out the card that you originally sent to your "A" list of contacts asking for a referral.

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Want to Automate Your Rolodex Referral System?
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The idea of the Rolodex Referral Program is to establish warm relationships of trust with all the contacts in your rolodex so that you are comfortable asking them for referrals.

If you were to do this program manually, it would be very time consuming and perhaps, even a bit confusing.

But there is a way to automate the entire process using SendOutCards.com.

If you've been reading my newsletter, you'll know that I'm a huge fan of using SendOutCards.com to automate all my follow ups and relationship marketing efforts.

With SendOutCards, you can send out your referral cards or stay-in-touch cards with the simple push of a button...automatically.

You just...

1. Upload your contacts in SendOutCards

2. Create a stunning card using Picture Plus

3. Push the button.

That's it. Everything else is taken care of for you.

NO MORE picking out cards at the store, writing each one of them by hand, stuffing them into envelopes, buying and lick stamps, or taking them down to the post office.

Again, all that is done for you with SendOutCards.com



SendOutCards system is the "ultimate referral system."

Give me call if you want a personal-walk-through of the system. My private phone number is 559-862-1221. Or email me at renegademarketers@comcast.net

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Conclusion
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Using the Rolodex Referral System, my friend received nine referrals in only five days. This system works and it makes sense.

There is gold in your Rolodex. It's waiting for you to extract value from it.

If you follow these four simple action steps, I promise that you'll generate more referrals than you can imagine.

To your referral success!

John


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John Riding


Call me at 559-862-1221
or email me at j.riding@comcast.net