How to Get 9 New Referrals In 5 Days!

If you would like to get 9 new referrals in the next 5 days, you'll want to read this entire edition of the Referral Marketing Newsletter.

Not long ago I was speaking with a friend of mine who mentioned to me that he was able to get nine new referrals in only five days.

When he revealed to me how he had done it, I was shocked at how simple this referral tactic was, but I could see how so many people would never do it or even think of doing it.

It worked so well for him that he gave this simple referral tactic a name.

It's called the....

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..."Rolodex Referral System"
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Here's how it works...

You probably have a rolodex full of business contacts that you've made in the past.

That rolodex is a gold mine!

Unfortunately, most business people add names to their rolodex, but never do anything more with those people.

They usually just sit there, collect dust and go cold.

So it's time to dust off those names, warm them up, and start getting referrals.

Here's where you start...

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STEP 1 - Categorize Your Contacts
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Go through your rolodex, name by name, and categorize each contact by how "warm" they are - - or in other words, how close a relationship you currently have with them.

Use the "A", "B", "C" method.

A's = Great relationship. You communicate pretty often and have no problem asking them for a favor.

B's = Good relationship. You haven't talked in awhile and probably need a few "touches" to warm up your relationship.

C's = No real relationship. These are people that you might have met once or just know through association that you don't ever talk to.

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STEP 2 - Ask Your "A" List For a Referral ____________________________________________


Take your "A" list and write out a card to each person on that list. Let them know how much you appreciate them and if it would be okay if you asked a favor of them. Let them know that you're trying to expand your business right now and that you need their help.

Then simply ask them if they know someone who they work with or who they are friends with that might be a good prospect for you, that they would be willing to refer to you.

Make sure you tell them what specifically a good prospect might look like for you.

You'll be amazed at the response that you'll get from this small exercise.

Here's an example of the front of a simple referral card like the one I just talked about...

http://www.TheReferralNewsletter.com/a/favor.jpg

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STEP 3 - Warm Up Your "B" List
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Since you haven't talked to your "B" list in a while, it might be about time that you gave them a shout to warm up your relationship.

An easy way to do this is to send them a simple card letting them know that you were thinking about them and that you were just "checking in."

You might say something like...

"Hey Tom, I was thumbing through my rolodex the
other day and your name popped out at me. I
realized that I haven't talked to you in awhile.
I'm doing pretty good, but I'm really trying to
expand my business. How are things going for you?
If I can do anything for you, please let me know."

Other ideas might be to ask them to lunch or give them a call after you send them a card. In this way, you're converting your "B" contacts into "A" contacts.

Here's a card that that does a great job asking your friends to lunch...

http://www.TheReferralNewsletter.com/a/lets-do-lunch.jpg

(copy and paste the link into your browser)

When you turn your "B" contact into an "A" contact, you've then EARNED the right to ask them for a referral.

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STEP 4 - Reintroduce Yourself to Your "C" List _________________________________________________


By now, the people on your "C" list barely know you. so you'll want to reintroduce yourself to them.

One way to do this is to put them on a "Stay In Touch"
monthly greeting card campaign.

To do this, you'll first want to send a simple card reintroducing yourself to your "C" list. Then continue to send them personal cards each month for the next six to eight months.

During this time you might want to pick up the phone and have a friendly chat with your "C" list people (by now, they will have moved up to your "B" list.)

After receiving your cards, your "C" list contacts will know who you are and will appreciate your kind gestures.

When the time is right, you'll want to send out the card that you originally sent to your "A" list of contacts asking for a referral.

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Want to Automate Your Rolodex Referral System?
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The idea of the Rolodex Referral Program is to establish warm relationships of trust with all the contacts in your rolodex so that you are comfortable asking them for referrals.

If you were to do this program manually, it would be very time consuming and perhaps, even a bit confusing.

But there is a way to automate the entire process using SendOutCards.com.

If you've been reading my newsletter, you'll know that I'm a huge fan of using SendOutCards.com to automate all my follow ups and relationship marketing efforts.

With SendOutCards, you can send out your referral cards or stay-in-touch cards with the simple push of a button...automatically.

You just...

1. Upload your contacts in SendOutCards

2. Create a stunning card using Picture Plus

3. Push the button.

That's it. Everything else is taken care of for you.

NO MORE picking out cards at the store, writing each one of them by hand, stuffing them into envelopes, buying and lick stamps, or taking them down to the post office.

Again, all that is done for you with SendOutCards.com



SendOutCards system is the "ultimate referral system."

Give me call if you want a personal-walk-through of the system. My private phone number is 559-862-1221. Or email me at renegademarketers@comcast.net

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Conclusion
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Using the Rolodex Referral System, my friend received nine referrals in only five days. This system works and it makes sense.

There is gold in your Rolodex. It's waiting for you to extract value from it.

If you follow these four simple action steps, I promise that you'll generate more referrals than you can imagine.

To your referral success!

John


______________________

John Riding


Call me at 559-862-1221
or email me at j.riding@comcast.net

Get More Referrals Using the "Rule of 250!"

If you are struggling to generate referrals because you don't have a network of people that know you and will refer business to you, then you need to carefully read ALL of this post.


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A Common Complaint...
_______________________

99% of your referrals will come from your "network"
of people that know who you are and what you do.

So it's critical that you stay in touch with your network on a continual basis.

But I often hear the same common complaints from professionals who are just starting out.

I hear comments like...

"I don't know anyone, so I don't have a network."

or...

"I don't get out too much so hardly anyone knows me."

or...

"Other than my family and a few friends, I really don't know a lot of people."

Have you ever felt this way?

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There Is a Common Misconception...
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...that you don't know a lot of people.

But in fact, if you asked yourself the right questions, you would be surprised to discover that, in fact, you DO know a LOT more people than you realize.

And those people are just waiting to send you referrals, you just don't realize it....yet.

You see, if you really thought about it, I don't care who you are, you DO KNOW a LOT of people.

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The Rule of 250
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In his famous book:
"How To Sell Anything To Anybody"
Joe Girard, talks about his "Rule of 250."

The "Rule of 250" says that the average person knows around 250 people.

Joe, says that If you ask yourself questions like...

1. Who do you go to church with?

2. Who do you know at the local gym?

3. Who does your hair?

4. Who did you go to school with?

5. Who lives on your street?

6. Who are the parents of your children's friends?

7. Who were the last 20 people you sent an email to?

8. Who works at your bank?

9. Who you worked with in previous jobs?

10. Who were some of your college friends?

...you will start to discover that you DO know a LOT more people than you ever thought.

Now...

Just because you create a list of people that know you, doesn't mean that it will instantly create referrals.

But your list can become your "Golden Goose!"
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How to Produce Gold from Your List of Friends ________________________________________________


Ivan Misner, the Founder of BNI International has a great quote. He says...

"It's not what you know and it's not who you know, it's how well you know them."

You see, the gold is in the RELATIONSHIP you have with your list.

In many instances, it's not necessarily the size of your list that's important, it's how well you know the people on your list.

The better the relationship you have with them, the more referrals you'll receive from them.

So after you've created your list, you need to re-warm it back up and the best way I know to do that is to contact each of them and let them know how much you appreciate them.

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Appreciation Wins Out Over Self-Promotion Every Time!
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It's true.

People are tired of all the self-promotion, hype, in-your-face marketing stuff.

They want to know that someone cares about them.

That's why I use SendOutCards.com every single day in my own business.

With the simple push of a button, SendOutCards.com allows me to express my feelings of appreciation, in a personal and heartfelt way, with my entire list of friends and associates.

How good is that?

Every day, I wake up and send out at least 2 to 5 unexpected cards to people that I care about.


That one habit has reaped great rewards for me, both personally and professionally.

If you're not using SendOutCards.com yet, why?

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What Is Holding You Back?
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If it's the cost, then you need to think about how much money you're LOSING right now, by not building relationships of trust with people using this simple system.

I can guarantee you...

...what you'll gain in referrals will massively outweigh what you'll invest for a license to use the SendOutCards.com system.

If you'd like, you can give me a call right now and I can walk you through this system.

My number is 559-862-1221

If you don't want to call me, you can visit my website and watch the 11 minute movie that talks more about how this system works.

Here's my site . www.socreferral.com/jrsuperstar

Isn't it time you made the move and invested in SendOutCards.com?

Thanks for taking the time to read my newsletter.

Have a successful day!

John

P.S. Here's a video that shows you how to sign up with SendOutCards.com

--> http://www.SignUpOptionsVideo.com

______________________

John Riding
Send Out Cards ID Code: 15815

, ,
Call me at 559-862-1221
or email me at j.riding@comcast.net
Watch the 11 minute movie at
https://www.socreferral.com/jrsuperstar

The Secret Is NOT In the Follow Up!

What?

What do you mean the secret is not in the follow up?

Listen, you and I know that following up consistently in a meaningful way IS the key to establishing long term relationships of trust.

BUT THE REAL SECRET IS...

...carving out the TIME in your busy schedule to do the follow up!

It's a "TIME" issue. Plain and simple.

You know following up is critical.

You know what things to do to follow up.

You know that following up gets results.

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But You Just Have NOT Figured Out...
________________________________________


...how to find the TIME to do it.

Time is a precious commodity for all of
us and that's why it's so important to
try to find ways to do things more
efficiently and effectively.

So today I want to talk to you about
how to dramatically cut down your time
on following up by...

...AUTOMATING THE FOLLOW UP PROCESS!

Automation is the secret key to
following up with people on a
consistent basis.

You've probably heard the old saying
that...

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"Humans are Always the Weakest Link..."
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...in any marketing system

It's true.

If you insert human intervention into a
marketing system, that specific link in
the chain is bound to break down.

That's why you want to automate your
marketing and follow up as much as
possible.

And if you've been a reader to this
newsletter for any amount of time, then you'll know that I personally use SendOutCards.com to automate my follow up.

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Here's How It Works...

In SendOutCards.com there is a feature
called "Campaigns."

This feature allows you to create a set
of cards and to AUTOMATICALLY send them
out in a pre-determined time sequence.

For instance, let's say you're met someone at a recent networking meeting and you want to stay in touch with them and develop a relationship of trust.

So you decide to set up a "stay-in-touch"
greeting card campaign.

Here's how you do it in SendOutCards.com

_________

STEP 1 - You choose a card and write a
brief note in it and set it up as a
"campaign."

You set that card to go out immediately.
_________

STEP 2 - You choose a 2nd card and set
it up to go out 30 days after the first
card.
_________

STEP 3 - You do that 12 times to create
a 12 card campaign so that one card goes out every month.
_________

STEP 4 - When you meet someone, you
enter their name into the contact
manager and then "attach" it to your
new 12 month campaign.


Then you just push the SEND button.
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STEP 5 - Rinse and repeat!
_________


This is what it kind of looks like if
you were to draw a graphic of it.

http://www.thereferralnewsletter.com/a/flwup.jpg

(copy and paste the link into your browser)

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* * Follow Up Made Easy! * *
______________________________


It simply doesn't get much easier than
that. It's the simplest, easiest, and
most impactful follow up system ever
created and YOU SHOULD BE USING IT!

If you truly, deeply, and honestly
believe that following up is one of
the most critical marketing activities
that you can do, then it just makes
sense to use SendOutCards.com to
automate the process for you.

_______________________

If you're ready to take a personal
walkthrough of the system with me,
please feel free to give me a call.

My phone number is 559-862-1221

Give me a ring today.

I will NOT "sell" you on SendOutCards.com.
I'll just walk you through the system and
answer any questions you might have.

That's it...nothing else.

I hope this has helped you.

Have a great day!

John

P.S. By the way, if you want to see
a super cool feature of SendOutCards
go and visit...

http://www.PicturePlusDemo.com

(copy and paste the link into your browser)

______________________

John Riding
Send Out Cards ID Code: 15815

, ,
Call me at 559-906-5375
or email me at j.riding@comcast.net
Watch the 11 minute movie at
http://www.socreferral.com/jrsuperstar

A Simple Way to Double Your Referrals

If you've been in business for awhile you've probably heard of the "80/20 Rule."

The 80/20 Rule says that 80% of your results come from only 20% of your activities.

You can see the 80/20 Rule in action every where you look. Especially when it comes to referral marketing!

I'll almost bet you my next paycheck that 80% of the referrals you receive, come from only 20% (or less) of your clients.

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So What Does This Mean to You?
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It means that if you want to double your referrals, all you need to do is focus on the 20% of your customers that are bringing you the most referrals!

So let me ask you...

Do you have a list of all the people who have referred business to you in the past
12 months?

If you don't, then you need to create that list and keep it up to date.

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This is Your "Platinum List"
________________________________


You should be giving the people on your
Platinum List the red carpet treatment.

If you take care of the people on your
Platinum List, they will take care of YOU!

Here are some IDEAS for showing appreciation to your Platinum List customers....


Idea # 1
__________

Send them a dinner certificate
from http://www.Restaurant.com


Idea # 2
__________

Send them an appreciation card like the
one below using SendOutCards.com

http://www.thereferralnewsletter.com/a/appr.jpg

(copy and paste the link the into your browser)


Idea # 3
__________

Send them a Starbucks Coffee Card using
SendOutCards.com

http://www.TheReferralNewsletter.com/a/star.jpg

(copy and paste the link the into your browser)


Idea # 4
__________

Send them a local movie theatre gift
certificate from http://www.GiftCertificates.com


Idea # 5
__________

Send them a phone message telling them how much you appreciate them using...

http://www.ProspectsToProfits.com


These are just a few ideas of what you can do to double your referrals by nurturing your Platinum List.

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Here's the Best and Easiest Way to...
______________________________________


...nurture your Platinum List.

You simply put your customers and clients on an automated "stay-in-touch" program using SendOutCards.com

It's the fastest, cheapest, easiest way to stay in touch over a long period of time with those "20%'ers" that bring you the majority of your referrals.

With SendOutCards.com you can create an
automated campaign that sends out stunning greeting cards that will always surprise and delight your customers and clients.

It's as easy as pushing a simple button.

Find out why thousands of small business owners around the nation are starting to use this nifty, time saving system every single day.

Go to http://www.SendOutCardsVideo.com
and watch a video of how this system
works right now.

And if you want to learn how to sign up
for SendOutCards.com, just go to
http://www.SignUpOptionsVideo.com

If you need a referral code use:15815

Take a free tour and send 2 cards free....I will pay. ( I know you will fall in love with the system if you get to try it free and there is no obligation)
Go to:
www.SendOutCards.com/send1free

John

P.S. Have a great day!

______________________

John Riding
Send Out Cards ID Code: 15815

How to Build a 100%, "By Referral Only" Business

What would it mean to you if you were able to build a 100%, "by referral only" business.

Imagine, not having to spend money on advertising at all because your customers and clients brought you all the business you could handle.

It would be pretty cool, huh.

Well, not long ago, I was reading a great sales book called, "How to Master the Art of Selling" by Tom Hopkins.

Tom is considered one of the top sales trainers in the world.

He commands huge speaking fees and is in heavy demand by sales organizations around the world.

In his book, Tom mentioned that he was able to build a 100%, by referral only business in just three short years.

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Here’s how he did it...
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Tom knew that success in sales is all about creating and maintaining RELATIONSHIPS of trust with people that know you and know what you do.

So, this is what Tom did in his very own words....

"Because I understood that building
relationships is what selling is all about, I
began early in my career to send thank you
cards to people. I set a goal to send ten thank
you cards every day.

Guess what happened? By the end of my third
year in sales, my business was 100% referrals!"

Yes, the secret key to Tom's success was sending out simple thank you cards every single day.

Tom was consistent in his commitment to reaching out to people through thank you cards and it paid off for him.

Do you send out thank you cards on a frequent basis?

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Thank You Cards that Make People Say "Wow!"
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I don't send out thank you cards that are dull and are like every one else's.

When I send out thank you cards, I like people to say, "Wow", "Cool!" and "That's awesome."

So I use my SendOutCards.com system.

This system allows me to upload photos and modify those photos to create thank you cards that surprise and delight people.

Here's an example of a thank you card that was created with SendOutCards.com...


EXAMPLE THANK YOU CARD # 1
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Isn't that cool!

Here's another example of an eye catching thank you card that was created in just a few minutes with SendOutCards.com


EXAMPLE THANK YOU CARD # 2
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How to Create Your Own Amazing Thank You Cards _________________________________________________


Would you like a 100%, by referral only business?

Well then you need to start sending out thank you cards on a consistent basis, every single day.

And there's no better way to do it than with SendOutCards.com.

If you'd like to take a "test drive" of the SendOutCards.com system, simply visit the link below and send a card on me.

It's free.

I'll pay for it.

http://www.SendOutCards.com/send1free

(copy and paste the link into your browser)

_______________________________

If You Have Any Questions...
_______________________________


...about SendOutCards.com, feel free to give me a call.

I'll be happy to speak to you.

My phone number is 559-862-1221

You can also email me at john@johnriding.com

Now start sending out those thank you cards TODAY!

Never give up, Never surrender!
Have a great week.

John

______________________

John Riding
Send Out Cards ID Code: 15815

Call me at 559-862-1221
or email me at john@johnriding.com
http://tinyurl.com/sendoutcardsvideo

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God Bless!
JRsuperstar
JohnRiding.com

Follow Up Made Easy!

Demo free at www.JohnRiding.com