A Simple Way to Double Your Referrals

If you've been in business for awhile you've probably heard of the "80/20 Rule."

The 80/20 Rule says that 80% of your results come from only 20% of your activities.

You can see the 80/20 Rule in action every where you look. Especially when it comes to referral marketing!

I'll almost bet you my next paycheck that 80% of the referrals you receive, come from only 20% (or less) of your clients.

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So What Does This Mean to You?
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It means that if you want to double your referrals, all you need to do is focus on the 20% of your customers that are bringing you the most referrals!

So let me ask you...

Do you have a list of all the people who have referred business to you in the past
12 months?

If you don't, then you need to create that list and keep it up to date.

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This is Your "Platinum List"
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You should be giving the people on your
Platinum List the red carpet treatment.

If you take care of the people on your
Platinum List, they will take care of YOU!

Here are some IDEAS for showing appreciation to your Platinum List customers....


Idea # 1
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Send them a dinner certificate
from http://www.Restaurant.com


Idea # 2
__________

Send them an appreciation card like the
one below using SendOutCards.com

http://www.thereferralnewsletter.com/a/appr.jpg

(copy and paste the link the into your browser)


Idea # 3
__________

Send them a Starbucks Coffee Card using
SendOutCards.com

http://www.TheReferralNewsletter.com/a/star.jpg

(copy and paste the link the into your browser)


Idea # 4
__________

Send them a local movie theatre gift
certificate from http://www.GiftCertificates.com


Idea # 5
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Send them a phone message telling them how much you appreciate them using...

http://www.ProspectsToProfits.com


These are just a few ideas of what you can do to double your referrals by nurturing your Platinum List.

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Here's the Best and Easiest Way to...
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...nurture your Platinum List.

You simply put your customers and clients on an automated "stay-in-touch" program using SendOutCards.com

It's the fastest, cheapest, easiest way to stay in touch over a long period of time with those "20%'ers" that bring you the majority of your referrals.

With SendOutCards.com you can create an
automated campaign that sends out stunning greeting cards that will always surprise and delight your customers and clients.

It's as easy as pushing a simple button.

Find out why thousands of small business owners around the nation are starting to use this nifty, time saving system every single day.

Go to http://www.SendOutCardsVideo.com
and watch a video of how this system
works right now.

And if you want to learn how to sign up
for SendOutCards.com, just go to
http://www.SignUpOptionsVideo.com

If you need a referral code use:15815

Take a free tour and send 2 cards free....I will pay. ( I know you will fall in love with the system if you get to try it free and there is no obligation)
Go to:
www.SendOutCards.com/send1free

John

P.S. Have a great day!

______________________

John Riding
Send Out Cards ID Code: 15815

How to Build a 100%, "By Referral Only" Business

What would it mean to you if you were able to build a 100%, "by referral only" business.

Imagine, not having to spend money on advertising at all because your customers and clients brought you all the business you could handle.

It would be pretty cool, huh.

Well, not long ago, I was reading a great sales book called, "How to Master the Art of Selling" by Tom Hopkins.

Tom is considered one of the top sales trainers in the world.

He commands huge speaking fees and is in heavy demand by sales organizations around the world.

In his book, Tom mentioned that he was able to build a 100%, by referral only business in just three short years.

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Here’s how he did it...
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Tom knew that success in sales is all about creating and maintaining RELATIONSHIPS of trust with people that know you and know what you do.

So, this is what Tom did in his very own words....

"Because I understood that building
relationships is what selling is all about, I
began early in my career to send thank you
cards to people. I set a goal to send ten thank
you cards every day.

Guess what happened? By the end of my third
year in sales, my business was 100% referrals!"

Yes, the secret key to Tom's success was sending out simple thank you cards every single day.

Tom was consistent in his commitment to reaching out to people through thank you cards and it paid off for him.

Do you send out thank you cards on a frequent basis?

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Thank You Cards that Make People Say "Wow!"
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I don't send out thank you cards that are dull and are like every one else's.

When I send out thank you cards, I like people to say, "Wow", "Cool!" and "That's awesome."

So I use my SendOutCards.com system.

This system allows me to upload photos and modify those photos to create thank you cards that surprise and delight people.

Here's an example of a thank you card that was created with SendOutCards.com...


EXAMPLE THANK YOU CARD # 1
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Isn't that cool!

Here's another example of an eye catching thank you card that was created in just a few minutes with SendOutCards.com


EXAMPLE THANK YOU CARD # 2
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How to Create Your Own Amazing Thank You Cards _________________________________________________


Would you like a 100%, by referral only business?

Well then you need to start sending out thank you cards on a consistent basis, every single day.

And there's no better way to do it than with SendOutCards.com.

If you'd like to take a "test drive" of the SendOutCards.com system, simply visit the link below and send a card on me.

It's free.

I'll pay for it.

http://www.SendOutCards.com/send1free

(copy and paste the link into your browser)

_______________________________

If You Have Any Questions...
_______________________________


...about SendOutCards.com, feel free to give me a call.

I'll be happy to speak to you.

My phone number is 559-862-1221

You can also email me at john@johnriding.com

Now start sending out those thank you cards TODAY!

Never give up, Never surrender!
Have a great week.

John

______________________

John Riding
Send Out Cards ID Code: 15815

Call me at 559-862-1221
or email me at john@johnriding.com
http://tinyurl.com/sendoutcardsvideo

Animoto Videos...Professional Videos 30 bucks a year?

I just wanted to let you all in on the secret to creating incredible, Hollywood style videos. It's called animoto, and it is brain dead easy to use. Videos 30 seconds or less are free. Royalty free music PROVIDED! Or you can create as many videos as you want for 30 bucks a year. You can even download in DVD high quality rendered format for $5 a video. They have an affiliate program if you want to generate some referral fees. Just go try it...you will be hooked too!
Check out the video I made in my previous post...It ROCKS!
Click on this banner to sign up for free.


God Bless!
JRsuperstar
JohnRiding.com

Follow Up Made Easy!

Demo free at www.JohnRiding.com

From the Heart!

I know this is a blog about marketing and I hope to tie it all together in the end so please bear with my story.
Recently I was thinking about a man who played a significant role in my life. My father died from lymphoma when I was 20 years old. At that time the world seems so scary and unsure. Even though I was a young adult just finding my way I wondered who was going to show me how to be "a man". I had become a Christian about 2 years earlier and was growing in my faith...then blam ...I lose a man that was my idol, my hero and my best friend. Shaken, rattled and in a fog I was lost. But God...being who he is, was not surprised by this tragedy in my life. Even though I didn't understand, He took care of me. Coincidentally (yeah sure) I started attending a church in our town that my friends were going to. I joined the college group that was led by a man named Tim Kahn. Tim is a very successful business owner and entrepreneur. Tim and his family really adopted me as a son. Over the next 20+ years I have learned so much about God, integrity, trust, unconditional love, honor and character that I carried into business and personally from this man. God has indeed provided all my needs. Maybe not in the way that I would have chosen, but He is God and He knows better than me what I need.
I sent a greeting card to Tim the other day. It was just a simple note to express how grateful I was to have been the adopted son. It wasn't long or profound but it was heartfelt and expressed my thoughts. As you spend quality time around those you love and care about. As you build relationships with people around you both professionally and personally and as you work hard to provide the lifestyle that you desire for your family, don't forget to express true heartfelt gratitude, appreciation and love to those who have been significant in your life. Start today! None of us knows the hour that we are going to be taken out of this world. I never got to say the things I should have to my real dad, but I will not let another day pass without making sure the people in my life now know how I feel about them. Tim wrote back and said this... "I have been proud to have you as an "adopted" son over all these years...God always shows up to help us through our trials and lifts us to joys we never anticipated. You are certainly one of those joys. God Bless, Tim."
My professional advice for today is this... Forget marketing for the moment. If this post has caused you to think of someone who needs to hear from you ... then go now and do something about it. It may be hard or out of character for you...so what! Get over it. You will be eternally grateful that you did.
I would love to hear from you. Please feel free to comment.

John Riding aka JRsuperstar
RenegadeMarketers.com

Branding YOU!

Just a note about branding. This is my quick 2 cents worth...not a long dissertation on Branding.
Some call it "ego" some call it "arrogance"... I Simply call it Branding.
People want to work with someone who is an expert in their field. So how do you become an expert in your field. You already are!!!. Whatever product or service you sell...You probably know more about it than your clients. Just look for ways to "inject yourself into your promotions. Start by thinking outside of your comfort zone. I have a friend name David Frey. You probably have heard of him... He is a Marketing Genius. (Dave if you are reading this don't get a fat head) But Dave really truly knows how to brand himself. He IS an internet "Guru" He has written many books, newsletters, ezines and done countless marketing videos and seminars. He is probably best known for the Book he wrote called "The Small Business Marketing Bible". If you look at any of Dave's stuff...His face is plastered all over everything. It gives people the feeling that they know him and that he is well know figure that they can trust.
For those just starting out...start small. Get a good "Star Shot" of yourself. Next flier or promotion...add your picture with your title. If you are in sales for XYZ company then give yourself a different title. Don't just say "I'm in sales". Puff out your chest...Be proud of what you do and say... "I'm a widget specialist for XYZ company specializing in new client acquisition and training". Position yourself as an expert in that field. Remember...compared to what your clients know about what you do...YOU ARE THE EXPERT ...and they are looking to you for help and advice. It's mostly perception. If you look, act and talk like the expert ... you will get treated like the expert. Don't be pompous and arrogant just tell them what you know and close the deal.
Never give up, Never Surrender.
God Bless,
JRsuperstar

JUST SAY THANK YOU...THAT'S IT?

Recently, Senior Market Advisor Magazine Interviewed the "2007 Advisor of the Year" Craig Randall.

SMA asked him: " How do you generate referrals?"

CR: “Once you build your client base up to a large number, then the referrals start coming in. We get referrals by NOT asking for them, but by thanking people for them. I’ve tried every referral system in the world, I’m sure there’s some great ones out there, but none of them seem to work real well for me. As soon as I stopped asking for them and started thanking people for the referrals that we’re getting, all of a sudden we started getting a ton more referrals. It just builds on itself."


Obviously the way to generate more referrals is to be someone who is appreciative of his or her clients. It's one thing to be appreciative...but quite another to SHOW that appreciation. When was the last time you did something special for your clients? Maybe this year you can make it a habit to show your gratitude for those who "butter your bread"

Remember these words... Appreciation wins out over self promotion every time!

Never give up, Never surrender.
JRsuperstar